TRUSTED EXPERT: POSITION YOURSELF AS THE BEST CHOICE

Launch & Learn, 2 hours, half-day

OVERVIEW

Think about someone you seek out when you are working through a challenge. They help you think things through and see what is important. By asking the right questions, and listening, they do not just give you answers—they help you come up with them. People like this help us see what is possible; that is why we seek them out again and again.

No matter how experienced the sales professional, knowing what makes you stand out, add value, and how to communicate this value to buyers is integral to being successful as a communicator. Learn how to be a trusted expert in this two part program, walking away with the ability to understand and articulate your value and build a rapport with clients and communities.

• Customers are choosing competition over your organization
• You struggle to build relationships and lasting impressions with clients
• You do not convey passion or purpose overly well when interacting with customers
• Sales tactics and templates make your team sound too much like salespeople

• Active and reflective listening
• Read and understand body language
• Identify and manage misunderstandings
• Self-awareness

• Distinguish you and your company from your competition
• Articulate a noble sales purpose that is meaningful and authentic
• Demonstrate Passion: People don’t buy what we do they buy our reason for doing it and what we do for others.
• Read, interpret, and respond to tone and body language
• Remember how to not look, sound and act like a salesperson
• Employ reflective listening for confirmation and clarity
• Earn the right to continue the conversation by understanding and focusing on your buyers’ needs, concerns, and expectations.

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DELIVERY OPTIONS

Webinar

On-site

eLearning

WHO SHOULD ATTEND

Social Influencers

Changemakers

High-potentials

Those who struggle to be assertive

Learning and Development Personnel

No formal sales training

Outdated sales training

First time leaders through seasoned managers

No formal leadership training

Managers who need higher performance from their team

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