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The Winner’s Circle is a four part training designed to help participants build trust and credibility, identify differentiators, overcome objections, and ask problem-solving questions.

Session Four: Outplay, Outthink, Outperform the Competition

  • Establish competitive differentiation in the first interaction
  • Demonstrate value over benefits and features
  • Provide resources so prospects don’t feel the need to shop around
  • Personalize your approach verbally and virtually
  • Identify how to measure and document a customer’s commitment
  • Stand your ground under pressure
  • Negotiate the best win-win solutions that keep profits, margins, and customer satisfaction high
  • Challenge buyer assumptions and shape buyer agendas
  • Use product knowledge to establish key questions and uncover the buyer’s needs